5 Creative ways to Remain Connected

Devoting adequate time to maintaining powerful relationships with your online friends, customers and fans takes diligence, energy and creativity.  Unfortunately, some businesses and organizations take half-measures and believe the relationship at point-of-sale or point-of-donation alone establishes long lasting connections.

Relationships take Time & Energy:  What are you doing?

It’s important to realize about ½ of your base (i.e., customers, friends, fans, clients, etc.) are missing out on your messaging if you’re only using traditional marketing.  Newspaper, TV, and Radio marketing hit only a small fraction of your audience these days.  Get this…”One in four teens are ‘cell-mostly’ internet users — far more than adults.”  Is your business/organization website up-to-date and smartphone friendly? (Source: PEW).

   

Finding and keeping customers is cheaper than attracting new ones.  Here are 5 ways creative ways to remain connected:

5.  Make your Website Smart Phone Ready – simplify your website design or create a mobile version.  Read what Entrepreneur Magazine says:  Link  

4.  Social Media – Connect with your audience where they hang out: Facebook, Twitter, LinkedIn, Pinterest, and YouTube.  Dedicate attention and time and content consistently to these channels.

3.  BLAST Text Messages – Have your fans opt-in for text messages.  Send TEXT Messages, Voice Messages, or Email messages via sources such as:  Wiggio or CallFire

2.  Go Old School – stand out from the crowd by sending an old-school newspaper tabloid to your friends, customers and fans via U.S. Mail Service.  The unexpected, hard-copy, paper, something you can hold in your hand, cut pieces and post on your refrigerator may be the ticket to remain connected.

1.  Fan Club – by remembering your customers’ special days and sending a personalized note you’re building powerful relationships.  It can be as simple as an email note, postcard, or sending them a text message, just sayin’ – “thinking about you, have a great day.”

WARNING!!!  All too often many of us have difficulty in finding the time to “deal” with marketing and maintaining customer relationships – when you feel this coming on, ask for help.

I’m fond of saying:  “You Can do Anything…but Not Everything.”  Good luck building and maintaining your relationships.

~Brad